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As an online course provider, you wear many hats, juggling the tech, finance, customer service and marketing functions, to name but a few.  Unless you are well established and have a team, then it can be overwhelming being responsible for so many tasks yourself.  Automation can be a game-changer though, and we strongly believe that online course providers should learn Zapier to save time and be more productive.

As Ashley DeLuca, an email marketing course provider, puts it “I use Zapier to easily notify me of new leads and payments!  It’s a great way to stay on top of everything and celebrate every moment of the business experience!”.

We asked more online course providers how they use Zapier, and we’re sure these ideas will inspire others to embrace automation and work smarter, not harder!

Automations from Thrivecart

Many online course providers (and digital businesses in general) use Thrivecart to optimise the checkout processes and encourage more sales. 

For online course providers like Kimi Kinsey it makes sense to automatically integrate Thrivecart with their course platform, and in Kimi’s case this is Podia.   As well as triggering when a purchase is made, the Thrivecart integration with Zapier has some other really useful triggers including when a cart is abandoned, when a subscription has been paused and when a payment has been declined.

James Seikel at Semi-Retired MD connects Thrivecart and Kajabi to add and remove customers to courses, and also manage upsells and bump offers.

Cait Blakley uses Zapier to trigger an email from Flodesk when members sign up through Thrivecart.

Connecting course platforms with your CRM using Zapier

It makes sense to integrate your course platform with your CRM rather than manually rekeying or copying and pasting student details from one to the other.

Laura Little from Females In Digital marketing links her CRM, Keap, with her course platform, Thinkific.  Using Zapier she automatically enrols customers into her free course and sends welcome emails.  Laura also uses it to automate requests for a testimonial.

Automating social media using Zapier

For online course providers, social media is a key marketing channel.  Zapier is perfect for automating social media posts as it has integrations with Facebook Pages, Twitter, LinkedIn, YouTube and Instagram, amongst others.

Azhelle Wade from TheToyCoach.com loves using Zapier for social media scheduling.   She says “One of the coolest ways I’m using Zapier is to automate posts on LinkedIn and Facebook whenever I add a new video to YouTube or a new item to my private podcast feed.”

Andrew Power uses Zapier to push his Pinterest posts to LinkedIn, and has an automation to add new email subscribers to his Google Sheets log.

Zapier makes it so easy to share content across different platforms and saves a significant amount of time.

Azhelle also uses Zapier to automate an email to people who ask for more information about her offers via her Tidio chat bot.  She also manages student enrolments by adding new signups to the products they’ve purchased via Stripe and then removing them after their subscription has expired.

Connecting your course platform to other tools

Zapier has integrations to many popular online course platforms such as:

… and many more! If you’re thinking of launching a course and haven’t decided which platform to use then this Zapier blog post will help you choose.

You can then automatically enrol students into a course, whether it’s from your website, your marketing app or from a payment provider. 

Business Coach Christie Miller uses Zapier to create a personalized Zoom link for webinar registrants.  She loves it, saying “This makes it SUPER easy to tag who attended and who did not, because they are more likely to use the same email address when they register and when they show up.”

Christie has very kindly sent us her workflow which demonstrates how Zapier is a core part of her business.

Linking your email marketing platform

You can add new students to your email platform too, such as MailChimp or Active Campaign.

Using Zapier means that you can add tags too, which is great for segmenting your list.  This often avoids the need to buy premium versions of the email software, which is handy when you’re just starting out.  You can tag contacts based on where they signed up, or when they have completed a module or course.  This allows you to focus your emails on those who need to read the content.

Automating finance workflows

Zapier has integrations with many popular financial apps such as Xero and QuickBooks. This allows you to create invoices automatically when new courses have been purchased.

Learn more about using Zapier as an online course provider

If you run an online course and have been inspired by our real-life examples then we suggest signing up for Zapier’s free version to get started.

We have a few resources which you can use to find out more:

New Zapier courses coming soon!

And finally, if you’re really keen to transform your business using automation then we will be launching the Solvaa Automation Academy in early 2022, providing you with a bunch of Zapier training courses to help you run your business on autopilot.  You can join the wait list below to keep up to date with the latest news. 


Read more about how our certified experts use Zapier workflow automations to simplify processes and increase efficiency.

Solvaa is a process and automation consultancy specialising in improving sales, operations and financial administration workflows. We help you to simplify and streamline existing processes, integrate your business tools to make data transfer more efficient and automate manual tasks to increase productivity. We are Zapier Certified Experts, Pipedrive Certified Experts and Xero Certified Advisors. 

Contact us today to discuss how Solvaa can help you simplify, improve and automate all aspects of your business with Zapier to save you time, reduce costs and keep you agile as you grow.



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