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Decorative image for Solvaa blog post: "How to Choose: Pipedrive's Asana Integration vs. Pipedrive Projects for CRM Project Management"
Diving into the world of CRM (Customer Relationship Management) and project management can feel like navigating a maze. You want your team to work like a well-oiled machine, right? That’s where picking the perfect tools comes into play. Take Pipedrive, for instance, a big name in the CRM playground. It throws two awesome options at you for getting projects across the finish line: its very own Pipedrive Projects and its buddy-up feature with Asana, another heavyweight in project management. So, how do you pick the winner for your team?


Let’s break it down together and figure out what’s going to make your CRM project management a breeze. Whether you lean towards the seamless integration of Pipedrive with Asana or decide to keep it in-house with Pipedrive Projects, here’s what you need to mull over to make that all-important decision.


Understanding Your Requirements

Before we dive into comparing options, it’s super important to figure out what your organisation really needs and how you guys work. Think about stuff like:
  1. How Complex Are Your Projects? – Take a moment to think about your projects. Are they pretty straightforward, or are they the kind with lots of moving parts, phases, and team members all needing to stay in sync?
  2. Teamwork Makes the Dream Work: – How key is team collaboration for you? Do you need all the bells and whistles like assigning tasks, chatting through comments, and sharing files to keep everyone on the same page?
  3. Playing Nice with Other Tools: – Consider how your CRM project management solution needs to get along with the other tools you’re using. Do you have any tools that need to integrate smoothly with your project management setup?


Remember, getting this part right is crucial for picking a tool that’ll work as hard as you do.


Pipedrive Projects: Native CRM Project Management

A screenshot of Pipedrive Projects showing a kanban board style layout.
Pipedrive Projects offers a built-in project management feature directly within the Pipedrive CRM platform. Here’s what it brings to the table:
  • Seamless Integration: Since Pipedrive Projects is native to Pipedrive, it offers seamless integration with other CRM features, such as deals, contacts, and activities. This integration ensures that project-related information is closely linked with customer data, providing a comprehensive view of your customer interactions.
  • Simplicity and Familiarity: Pipedrive Projects is designed to be intuitive and easy to use, particularly for teams already familiar with Pipedrive. Its user-friendly interface allows for quick adoption, making it ideal for teams looking for a straightforward project management solution integrated within their CRM.
  • Task Management: With Pipedrive Projects, users can create tasks, set deadlines, and visualise basic project timelines directly within Pipedrive. This enables teams to stay organised and track project progress without switching between multiple tools.


Pipedrive’s Asana Integration: Enhanced Project Management Capabilities

Alternatively, integrating Pipedrive with Asana offers a more robust project management solution with advanced features and capabilities:
  • Advanced Project Management Features: Asana provides a comprehensive set of project management features, including task dependencies, custom fields, advanced reporting, Gantt chart functionality and more. These features are particularly beneficial for managing complex projects with multiple stakeholders and dependencies.
  • Enhanced Collaboration: Asana is renowned for its collaboration capabilities, allowing teams to assign tasks, comment on updates, share files, and communicate seamlessly.
  • Flexibility and Scalability: Asana’s flexibility and scalability make it suitable for teams of all sizes and industries. Whether you’re managing small, agile projects or large, complex initiatives, Asana can adapt to your needs and grow with your business.


Combine the Benefits

Combine the benefits of two powerful management tools with the Pipedrive-Asana integration. Your sales team will be able to cooperate smoothly with Asana teams while benefiting from plenty of time-saving features.
A screenshot of the setting for the Asana integration in Pipedrive


The Pipedrive-Asana integration lets you:
  • Create Asana tasks when you make changes to Pipedrive deals
  • Create a project/task in Asana for every new deal/lead
  • Create workflow automations for one or multiple pipelines


A screenshot of automated workflow templates in Pipedrive. The image shows 4 Asana workflow templates, including one that will create a new task in Asana every time a new lead is added in Pipedrive.


And when you can’t do everything you need in the workflow with this native integration, you can build a bespoke workflow use Zapier to supercharge your Pipedrive<>Asana connection.
A screenshot of the Pipedrive and Asana integration page on Zapier, listing 3 potential Zaps (automated workflows) that you can set up with the two apps.


Making the Decision

When considering Asana as a standalone project management solution, similar factors come into play as with Pipedrive Projects. The decision ultimately hinges on your organisation’s specific requirements, preferences, and existing workflows. Here are some additional considerations:
  • Integration Needs: If seamless integration with your CRM data is essential, Pipedrive Projects may have an edge due to its native integration with Pipedrive. However, if you prioritise advanced project management features and flexibility, Asana offers a standalone solution with extensive integration possibilities.
  • Complexity of Projects: Assess the complexity of your projects and the level of detail required in project management. While both Pipedrive Projects and Asana offer customisable workflows, Asana’s advanced features may be better suited for managing complex projects with multiple dependencies and stakeholders.
  • Team Adoption and Familiarity: Consider your team’s familiarity with the respective platforms. If your team is already using Asana or prefers its interface and features, leveraging Asana as a standalone solution may be the most straightforward option. However, if your team primarily operates within Pipedrive and prefers a unified solution, integrating Pipedrive with Asana could provide the best of both worlds.



Whether you’re considering Pipedrive’s native project management feature, Pipedrive Projects, or exploring Asana as a standalone project management solution, both options offer powerful tools for managing projects within your CRM ecosystem. By understanding your organisation’s specific needs and evaluating the strengths of each option, you can make an informed decision that aligns with your business goals and drives success. Whether you opt for the simplicity and integration of Pipedrive Projects, the advanced features and flexibility of Asana, or the seamless integration of both, the key is to choose a solution that empowers your team to collaborate effectively, streamline workflows, and achieve your project management objectives. For both options, Solvaa is here to help you to build, integrate and customise your Pipedrive CRM, include Pipedrive Projects, Asana and other integrations through tools like Zapier.


If you’d like to try Pipedrive Projects, you can more the double the length of their standard trial with this link: try Pipedrive and Pipedrive Projects for 30 days.




1 – What are the main features of Pipedrive Projects?
Pipedrive Projects offers a range of features tailored to streamline project management within the CRM platform. Here are some of its main features:


Integrated Project Management: Pipedrive Projects seamlessly integrates with other CRM features, such as deals, contacts, and activities. This integration ensures that project-related information is closely linked with customer data, providing a comprehensive view of your customer interactions and project progress.


Task Management: Users can create tasks, set deadlines, and visualise basic project timelines directly within Pipedrive. This feature allows teams to stay organised and track task progress without switching between multiple tools, enhancing efficiency and collaboration.


Customisable Workflows: Pipedrive Projects offers customisable workflows to fit the specific needs of your projects. Whether you’re managing simple tasks or complex projects with multiple phases, you can tailor workflows to match your team’s processes and preferences.


Collaboration Tools: Pipedrive Projects facilitates collaboration among team members with features such as task assignments, comments, and file attachments. This enables seamless communication and collaboration, ensuring that everyone is on the same page and working towards common goals.


Automation: Pipedrive Projects offers automation capabilities to streamline repetitive tasks and workflows. By automating tasks such as task creation, assignment, and status updates, teams can save time and focus on high-value activities, driving overall productivity and efficiency.




2 – Pipedrive – Asana Integration – What does it do?
The Pipedrive-Asana integration enables seamless collaboration between the two platforms, enhancing project management efficiency. Here’s what it does:
  • Automatically creates Asana tasks when changes are made to Pipedrive deals, ensuring that relevant project tasks are initiated based on CRM activities.
  • Creates a project or task in Asana for every new deal or lead entered into Pipedrive, facilitating the organisation and tracking of project-related activities alongside CRM data.
  • Allows for the creation of workflow automations for one or multiple pipelines, streamlining processes and improving productivity by automating repetitive tasks and ensuring consistency across projects.


3 – Pipedrive Projects cost vs Asana cost?
Pipedrive Projects feature is $8/month per set on a monthly subscription or $80/year per seat on an annual subscription.
Asana Starter plan $15/month per user on a monthly subscription or $140/year per user on an annual subscription

Solvaa is a process and automation consultancy specialising in improving sales, operations and financial administration workflows. We help you to simplify and streamline existing processes, integrate your business tools to make data transfer more efficient and automate manual tasks to increase productivity. We are Zapier Certified Experts, Pipedrive Certified Partners, SmartSuite Partners and Xero Certified Advisors. 

Book a Discovery call today to learn more about how we can help you supercharge your sales process with Pipedrive.

Please note that some of the links above are affiliate links, and at no additional cost to you, we may earn a commission if you decide to purchase after clicking through the link.

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